The Loyalty Card add-on allows you to integrate a loyalty card into your app. It is a point system. The card is fully customizable. Your clients will earn gifts, a great incentive to encourage them to visit your establishment more often.
This add-on is only available with the Advanced plan and requires that you install the Authentication Add-On first.
The Loyalty card add-on costs $8/month or $80/year.
You can install it from the Add-ons store by clicking on the green button with the price on it.
1. New Loyalty card section
Once the add-on is activated, a new Loyalty card section will appear in your list of sections, when you access the Builder, and then the Sections tab in the right menu of the screen.
From that section, you can choose and aedit the design of the different views associated with the Loyalty card section.
2. New Local Business menu
The activation of the Loyalty Card Add-On also enables a new Loyalty menu, visible when you open the menu on the left of your screen, under Business. From here you can manage all the options related to the card.
This menu gives you access to your list of clients as well as settings, statistics and promotion tools related to your loyalty card.
3. Creating the loyalty card
The menu Business > Loyalty > The card is to adjust all the settings for your loyalty card.
The first tab Loyalty card contains all the options for how your card operates. You can choose the number of points, the value of each point (to calculate your return on investment), as well as your card's template, among the 3 options provided.
From this tab you can also access the Sections menu, to further customize the design of your card.
The second tab Validation process is to choose the process for clients to earn a point on their loyalty card.
You can choose between 3 different validation processes:
In this case, a point is earned when a client makes a purchase in your establishment, after a QR code scan. When your client checks out, you submit the QR code to trigger the validation of one point.
You can print the QR code directly from your back office by clicking on the button "Print the QR Code". A pdf tutorial for your clients will be provided.
Attention, this pdf document contains Apollo Apps material. If you wish to provide your own document, you can generate your own QR code and attach it to the URL specified below the "Print the QR Code" button.
- Manual check-in
For this validation process you must define a geographic area within which your client can earn a point.
To do so you can directly enter the geographic coordinates for the area or make use of the map and design the designated area.
- Social media sharing
If you want to use the loyalty program to promote your business, you can choose this validation process.
Simply enter the URL you want your clients to share on social networks. Once the sharing is complete, your client earns a point.
Note: all three validation processes allow you to set a custom minimum time interval between two successive checks. You can do it by choosing a time interval in the dropdown menu under the validation process of your choice (you can choose between minutes, hour and day intervals).
Finally, the third tab is to configure the Gift your clients will receive once the loyalty card is completed.
Here, you can choose the gift you wish to offer to your clients once the card is completed.
You can choose the title, description and content of the gift as well as the expiration date. To the right of the screen you can see the result of your changes on the gift appearance. You can add an icon or image to illustrate your gift. By clicking on the link "More design settings" you will be redirected to the Builder, with more customiazation options.
On the client's side, they can decide whether they want to redeem the gift right away or save it for later.
4. Offering rewards
Aside from gifts received once the loyalty card is completed, you can also surprise your clients with rewards. A great way to show them that you care and convert them into loyal customers.
To do so simply go to the menu Business > Loyalty > The rewards.
Here you will find the list of the rewards you surprise your clients with. Rewards can be automatic or out of the blue, by offering a One Time Reward, from the green button on the top of the screen.
5. Analyze statistics
The menu Business > Loyalty > Statistics gives you access to useful data to track and analyze the performance of your loyalty program and thus your return on investment.
- User repartition, recurrent and new.
Users are considered recurrent if they've signed into to your app more than once.
- Earnings estimation.
It is calculated based on the value of one point entered in the first tab of the loyalty card creation process, this approximative value gives you a general overview of the profit generated with your loyalty program.
- Statistics related to the loyalty card
In the part dedicated to the loyalty card you will find all the information regarding points earned, the number of completed cards, the number of gifts redeemed by clients, as well as a graph with the evolution of the numbers during a designated period of time.
6. Spreading the word
Finally, the menu Business > Loyalty > Spread the word allows you to share your loyalty program. Three options are available:
On social networks:
- Sharing with Gmail contacts
- Importing a .csv list of contacts
With a push notification campaign:
- Send a push and let your users know about your loyalty program.